The Asian Consulting Group Takes on New Title: The Celebrity Tax Hub

The Asian Consulting Group continues to expand the Tax Hub as it sets its eyes on celebrities as potential partners. As the Celebrity Tax Hub, ACG works with various celebrities toward achieving its vision of establishing a Tax Hub for SMEs.

Already, the Asian Consulting Group is home to various celebrities both as ambassadors and business partners. Among ACG’s celebrity roster are James Reid, Nadine Lustre, Dr. Boy Abunda, Bea Binene, Salve Duplito, Kean Cipriano, Chynna Ortaleza, and DJ Chacha.

ACG, Tax Hub for Celebrities - James Reid


James Reid first joined the Asian Consulting Group as one of its partners in 2018, and has recently taken on a more active role in the operations. As the recently-elected Vice President of ACG, he will be leading ACG’s push for digital transformation, specifically its TaxWhizPH Channel and the TaxWhizPH Mobile App.

Reid has also been featured in ACG’s publication, “Iwas Buwis-It: What to Do When Tax Attacks” as he talked about his business. He is also the President of Reid Entertainment, Inc., Island City Music Philippines,and Careless Productions.

ACG Tax Hub for Celebrities - Nadine Lustre


The most recent addition to ACG’s growing list of celebrity ambassadors is the other half of the JaDine pop culture sensation – Nadine Lustre. Even at a young age, she has already won various awards for both her acting and singing career.

Having joined ACG in 2019, the singer-actress was officially announced at the celebration of ACG’s 8th anniversary.

READ: Cheers to 8 Years: ACG Celebrates Eight Years of Advocacy and Excellence

ACG, Tax Hub for Celebrities - Boy Abunda


The King of Talk almost turned the Tax Hub into the Talks Hub as he joined ACG in May 2019 as one of its business partners. First meeting ACG Founding Chairman Mon Abrea in the television segment, the Bottomline, Dr. Boy Abunda has since then given quality public relations advice to ACG.

Even before he officially joined, he has taken part in the tax awareness campaign launched by the Center for Strategic Reforms of the Philippines (CSR Philippines) and ACG – the “Ano’ng Meron sa April 15?” campaign.

ACG Celebrity Ambassador - Bea Binene


Bea Binene has not only excelled in the entertainment industry but has also recently dipped her hands in entrepreneurship. She became one of ACG’s celebrity-ambassadors in 2017 and, more recently, she has opened her own business as well – Mix & Brew Coffee.

Her story on how she started her business was a source of inspiration and information at the Tax Hub Talks held last March 2019.

READ: The Tax Hub Talks Answers Concerns on ITR Filing, Starting A Business, and the Ease of Doing Business

ACG Celebrity Ambassador - Salve Duplito


The financial education advocate and host of ANC’s On The Money, Salve Duplito, continues to promote ACG’s advocacy. She has also been invited as one of the speakers in ACG’s Tax Hub Talks series last February. There, she discussed personal finance to complement ACG Founding Chairman Mon Abrea’s discussion of taxes.

READ: Loving Your Finances on the Month of Love at ACG’s Grand Open House

She is also active in ACG’s partner foundation, CSR Philippines, as its Treasurer and one of the speakers in the non-government organization’s Balik Ka, Kabayan program.

ACG Celebrity Ambassador Kean Cipriano


Kean Cipriano, the lead singer of the pop rock band Callalily, joined the Asian Consulting Group 2017. He has founded his own record label, O/C Records, a hub of various local artists and performers.

More recently, he has also taken to the acting scene as part of ABS-CBN’s long-running series Ang Probinsyano.

ACG Celebrity Ambassador - Chynna Ortaleza


Chynna Ortaleza became one of ACG’s celebrity ambassadors in 2017, at the same time as her husband. The famed actress is active in the entertainment scene. As the other half of O/C Records, she is also active in the music industry.

O/C Records’ performers has occasionally joined the Asian Consulting Group’s events to provide quality music performances for its audience.

ACG Celebrity Ambassador - DJ Chacha


DJ Chacha not only gives relationship advice during her radio program in MOR 101.9, but also promotes tax education with ACG as well. The famous radio personality has joined the Asian Consulting Group earlier in 2019.

She has promoted several of ACG’s events, such as its Tax Hub Talks or the Tax Amnesty Roadshow organized in partnership with CSR Philippines.

With this ever-expanding team of TV, radio, and music personalities, ACG is prepared to take on one of its digital transformation projects – the TaxWhizPH YouTube Channel. Unlike what its name suggests, the channel will also feature topics other than taxes. Celebrities will be invited to talk about business, personal finance, taxes (of course), and many more.

For more information, contact us at [email protected] or (02) 622 7720.

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